Our Automotive Dealer Marketing Services
Virtual BDC/ Live Call Center
Our highly trained agents can make the calls you don’t have time nor man power to make. Un-sold Save-a-deal, Data Mining, I-net leads
First Pencil" Desking Software/Training
Guest Concepts software provides 100% compliance, higher grosses, and higher close rates
Vehicle Exchange Program
Proven integrated program to sell vehicles in the service lane
4 year NCOA, email appends, 97% USPS Delivery rate, geo-coding
Up to 15 unique 1-800 numbers to track and record all inbound calls
Sales and Service Emails
Design and deploy offer-based, variable emails
Campaign Conversion Site
Fully managed, dynamic and responsive websites to convert prospects
Merchandising package to accompany each sales campaign
Social Media Advertising
Target existing customer’s news feeds, conquest through targeted ads
Vehicle Exhange Software
In-store software that manages communications to eligible consumers
High Impact Customer Cloning Events
Targeted data driven weekend direct mail events staffed by one of our Performance Coaches to ensure success
On-site Program Training
2-3 days/qtr. of on-site training to implement the Vehicle Exchange Program
Remove 30% of database through unique owner verification technology.
Online Campaign Reporting
Marketing dashboard to measure ROI of all campaigns and mediums
Monitoring and transcribing all inbound calls sending alerts as needed (First 90 days)
Auto Dealer Marketing Mobile App
Custom App that allows customers to interact with the dealership
Data Driven Targeted Mail
Variable, high-quality materials, delivered to Perfect Prospects
Search Engine Marketing
Dynamic phone numbers, custom copy, custom landing pages, 2x results
Online Display Advertising
Behavioral targeting, re-targeting, offer-based, customized motion ads
Merchandising package to support the Vehicle Exchange Program
Auto Dealer Advertising Strategy
A customized message is delivered to each customer based on the vehicle they drive, where they are in the ownership cycle and how active they are within the dealership. Our technology identifies in-market prospects that have the highest statistical probability of buying and servicing with your dealership. A clearly articulated message with customized offers, is delivered through a combination of in-market mediums, ensuring you reach the most perfect prospects.
Automotive Advertising Company
The Sales Academy provides automotive organizations across the U.S. with our exclusive 360 Sales and Service Marketing Program. We package industry best Automotive marketing solutions with hands on training and consulting. We are solely devoted to the automotive industry and provide a broad range of integrated auto dealer marketing services for new and used vehicle sales and service. Our creative solutions, market research and data analysis are unrivaled in the industry.
Our data hygiene software eliminates waste by ranking a dealership’s customers and prospects based on their statistical probability of either purchasing or servicing their vehicles with the dealership during the next quarter. That saves our clients thousands upon thousands of dollars. We only target recent purchasers, customers driving newer models that need maintenance, those in equity who may or may not be actively using the dealer’s service department and people who have no previous relationship with the dealership, but certainly should. Our automotive dealership marketing specialization provides superior market research and data analysis unparalleled in the industry.
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In addition to owning and operating Second Chance Auto, Thayne Harrison is the President and Founder of The Sales Academy; a national training and marketing firm for the auto industry. The Sales Academy works witht he top dealerships in the United States on building and generating customer loyalty. This helps increase sales, to drive customer retention and fules the bottom line.
The Sales Academy’s Virtual Business Development Center is the catalyst that creates improvements in customer loyalty and satisfaction. The Virtual Business Developments in customer loyalty and satisfaction. The Virtual Business Development Center has…
Over the last 15 years, our team has helped over 1600 dealers across the country and several manufactures dominate. Experience counts. We are trusted automotive dealer marketing experts. Our team is employed by many of the most successful and meticulous organizations at the dealer, association, and manufacturer levels in the automotive industry. Our clients are our partners, and we stop at nothing to see them flourish. Contact us now to put our experiences to work for your dealership.